Armed with the vision of a decidedly distinct sartorial niche, Lebanese-born, Paris-raised Mira Mikati pursued her fashion ambitions from a young age, attending Paris’s École Supérieure des arts et Techniques de la Mode at 17 before gaining certificates from Parsons New York and Central Saint Martins. The archetype to her now-eponymous label was conceived in the early 2000s, with Selfridges and Bon Marché among the first to pick up orders, before being put on hold in 2004 for a familial relocation to Beirut.

“I felt that if I was just going to do it halfway, I’d rather stop,” she says. “I am a sick perfectionist.” 

It didn’t take long for Mira to re-integrate into the industry, co-founding what was soon to become known as the Collette-meets-Dover Street Market of the Middle East, Plum. Launching the concept store amidst a tumultuous political climate was a demanding feat, still Mikati managed to adapt to the apprehensive environment, balancing buys and kids as the store quickly rose in the ranks of contemporary luxury fashion meccas.

A persistent longing to return to design eventually led to the launch of a capsule collection with Nice-based brand Façonnable. Dubbed “Ç x Façonnable”. The assembly of wares reflected a return to the label’s Rivieran roots, re-invigorating the half-century-old company with the carefree and effortless style of a summer holiday. Inspired by “the idea of a permanent vacation and the joy that comes with being barefoot in the grass, camping, and picnicking in fresh air”, Mikati’s mini collection was a sell-out success, laying the groundwork for her own Eternal Summer-centric brand.

Three years later in 2015, Mikati landed in the London fashion scene, setting out to disrupt the monotony of the design world with her own unique sartorial radar—a perfect pairing by industry standards with the fashion capitol’s reputation for daring aesthetics.

“As a buyer, I wished I could find something fun that was also beautifully tailored, which is exactly what I set out to do.”

Mikati realized her eponymous brand as a return to frenzied innocence and having fun, rooting the eternally optimistic designs in a mélange of smile-inducing detailing and classically bespoke tailoring. The honestly cheerful and unapologetically cheeky line quickly gathered a cult following headed by street style starlets and style-savvy celebs with its timeless silhouettes, dedication to colour, and tactile showcases.

Collections of carefree-meets-cool designs span the realms of playfully gamine and candidly feminine—all while channelling inspirational undertones hatched from art world collaborations with personal idols like KAWS and Darcel, adventure-filled travels, and a resistance to the idea of sartorial conventionality. The infectious, whimsical spirit that carries through emoji patch duds, hand-painted leather jackets, and childlike doodles is reflective of Mikati’s own ultra-upbeat outlook on life.